This is going to be different. Tom co-founded Exotics at Redmond Town Center, the largest weekly, and longest running, gathering of rare and exotic cars in the US. He gets a lot of people who contact him about how they did it, and what are the components that go into creating a brand. This isn’t about car shows entirely. It’s also about how you identify a customer before you create the product and build something that appeals to them. This will be interesting and we anticipate a whole new audience attending this call. We changed the date and time so it doesn’t compete with existing car shows that morning.