We’re thrilled to have Jeff Higashi talk about product design! He has also agreed to join Middlerock as an advisor where we could definitely benefit from his expertise. Jeff is also a faculty member at the very prestigious Art Center Pasadena that consistently turns out the best industrial designers in the world. Jeff will talk about his work and his thoughts on the process of turning an idea into something tangible and desired by consumers. This will be another outstanding conversation with one of the real rockstars of product design!